Bonjour! I’m Dom Edwards, a British/French brand designer living and working in London. I currently freelance, combining both design and strategy, to help great people turn their ideas into brands that spark change in society.
As a believer in lifting as you climb, I founded creative community platform The Arena – which exists to bridge the gap between education and industry for emerging creatives. We do this via our mentoring programme and digital content.
Drop me a note if you’d like to work together, get involved with The Arena or just fancy a chat and a croissant 🥐
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In 2018 I graduated from Portsmouth university (the same year G won the tour 🚴) where I studied graphic design and printmaking. I then went on to work at Ascend Studio, fusing my craft-led approach with the world of digital design and branding.
In early 2021 I made the move to freelance life, taking everything I’d learnt to work more closely with passionate people.
During my past three years in industry, I was simultaneously conjuring up what is now The Arena – interviewing some of the UK's most inspiring creatives, sharing knowledge to help others where I struggled and establishing a UK-wide mentoring programme. This has been one of the most fulfilling projects of my career so far.
Clients & Experience
Wolff Olins
DNCO
Pentagram
Bulletproof
Onwards
VentureThree
Ascend Studio
Talks & Workshops
How to get hired, Shillington London
Side projects, Creative Coffee Morning
Stepping into industry, University of Lincoln
What is ‘Data Humanism’?, University of Bangkok
Building a creative community, University of Bangkok
Features & Interviews
The Brand Identity
Represent
The Arena
FreshMeet
Always Creating
People of Print
Known as
Freelance Graphic & Brand Designer
Founder & Editor of The Arena
Hobbyist Printmaker
Croissant Connoisseur
Bookworm
Zwifter
Currently reading
The Creative Act, Rick Rubin
Blink, Malcolm Gladwell